African American
Business Facts
African American-owned businesses are vital contributors to the American financial system.
“In 2007, there were $137.4 billion in receipts for black-owned businesses, up 55.1 percent from 2002.”
“The number of black-owned businesses totaled 1.9 million in 2007, up 60.5 percent from 2002.”
www.census.gov, “Facts for Features,” February 2011
At Primerica, these are more than just numbers. These facts are the reason we have organizations like the African American Leadership Council – to motivate and encourage African Americans toward entrepreneurship and, ultimately, toward their dreams.
Compared to the general population, African Americans…
- Place greater emphasis on the goal of having adequate life insurance.
- Are more likely to consider life insurance more important today than in the past.
- Are twice as likely to consider purchasing life insurance for themselves or for someone else in the household.
- Have more positive attitudes toward life insurance companies and their field representatives.
- LIMRA 2011 “Opportunity in the African American Market”